With the rash of shit-storms currently going on, I hate to sound like a white, cis-male, bruised snowflake. So ignore this if you can’t stand reading one more whiny jerk complaining about how he got butt-hurt for being dismissed.
Ads For The Bruised Snowflake
An e-mail came through that made me take notice. Interweave Knits is putting out a new “Menswear Collection”. I loved the first design (photo above). Until I read the caption.
It was really disappointing to be excited by something targeted at me and then to find out it’s targeted to spouses of men. This one too.
In some ways, I’m grateful for the irritating intrusion into my morning. These ads are a reminder of all the times that women are discounted in clueless ways. All the times that people of color wished there was at least one model in the advertisement that looked like them. Or the dismissal of older models, or different body-shaped people.
Maybe I just needed a less important annoyance to take my mind off all the massive shit that’s going on in the World. But it would seem that it’s all the more important for advertisers to take into consideration how their ads might exclude or alienate someone. So they don’t ad to the craziness?
Okay, dream-mode off…whiny-mode off.
I’m grateful Interweave Knits is publishing beautiful designs for men. Go download them now.
I Made some minor progress on my Hallgrim Scarf.
Are you wondering what the back of the scarf looks like? I had something funny happened yesterday. I had laid out the scarf flat showing the reverse side and Thaddeus walked by and commented, “that design looks really nice!”