Swayed By Advertising
There’s a theory swimming around in my brain. Folks are swayed by advertising or sales techniques that match their own form of selling.
Swayed By Advertising – Here’s What I Mean
It’s a lot easier to see this in other people’s behavior. But I’ll try to stick to my own experience.
When I want to sell something I do two things that I think are important selling points.
- I make the product look as aesthetically appealing as possible.
- And I include logical reasons why it’s valuable to a potential customer.
So, when I see a product that looks/smells/sounds appealing and the seller has convincing arguments why I should want it, I am likely to purchase it.
Most of this purchasing behavior is unconsciously done. So others’ purchasing behavior often seems perplexing to me. Thaddeus is very subject to what I would call a high-pressure sales technique. Especially when the sales person is very knowledgeable about the product. It appears that he often feels he owes the salesperson for the time he took with us. As a former retail sales-person of lighting and furniture, where he earned commission, I can understand Thaddeus’ behavior. He is also a complete sucker for interesting packaging…a vintage-y looking label or old-fashioned glass bottle on a product compels him to buy products he wouldn’t even use. This kind of behavior is inexplicable to me.
Completely Befuddling Behavior
Also inexplicable is people that buy into Trumpist ideas.
Based on my social media advertising click strategy (see my video on how to leverage social media advertising here) I see a TON of advertisements for slimy conservative politicians. Like the one above. Do people really think someone in full combat gear and more make-up and hair product than a kabuki performer is going to be a good representative for them?
Are the Trumpeloids actually finding this kind of advertisement appealing?
Do they really believe it’s 1 ounce of gold? I guess I never understood the appeal of someone who is clearly a huckster. But there must be a lot of those types of people out there who do.
So what are compelling sales techniques for you?
I keep adding on inches to the width of the Bouclé Old Shale Shawl.
I’m debating on how big I will make this.
Currently, it will be about 70″ x 20″ after light blocking. And I still have a lot of yarn left in the first cake.
I had two 8 ounce cakes of this yarn and was thinking I would make two shawls to sell at my craft shows. Now I’m thinking I can easily make three. Or I could make two VERY generously sized shawls. The two shawls would each sell for about $169 or I could sell three shawls at $115.
Which would you prefer if you were looking for this kind of rectangular shawl?